For ecommerce
Turn product questions into orders — and prove it.
Avarto answers from your catalogue, runs a proactive side-by-side comparison when a shopper is deciding, and rescues carts. Every nudge is an experiment with a holdout, so you see the revenue it actually earned — not a bare bar chart.
What the assistant does on a store
Answer product questions from your catalogue
Sizing, materials, stock, delivery — grounded in your own product data, with citations, instead of guessing.
Proactively compare products
When a shopper is weighing two options, the assistant offers a side-by-side comparison rather than waiting to be asked.
Rescue carts and nudge at the right moment
Offer a comparison, a size guide, or a callback — then measure whether the nudge actually earned revenue.
See which nudges moved revenue
Each experiment runs against a randomized holdout. The bar is the 95% confidence interval — never a bare point estimate. Green helped, red hurt, slate isn’t yet significant, and a sample too small to trust is labelled “not enough data” instead of a confident wrong number.
Conversion lift vs holdout, by experiment
The bar is the 95% confidence interval; the dot is the point estimate; the line at zero is the holdout baseline. A “✓” marks a statistically significant result.
Illustrative — based on the demo store, not a real customer result.
When the uplift became real
Cumulative incremental revenue measured against the holdout, day by day, with 95% confidence intervals. It’s honest about uncertainty: noisy and crossing zero early, then it clears significance once the winning variants separate from the holdout.
Cumulative incremental revenue vs holdout
The shaded band is the 95% confidence interval; the line is the point estimate. Below the baseline the variant is losing money. The marker shows the day the lower bound first cleared zero.
Illustrative — based on the demo store, not a real customer result.
A holdout that proves causation
A holdout group never sees the assistant, so you measure causal sales uplift — the revenue Avarto actually added, not the sales it happened to sit near.
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